CLIENT

AWEAR CONCEPT

RELEASE DATE

09.2023

SERVICES

BRAND IDENTITY, CONTENT CREATION, PRODUCT DESIGN, BRAND MANAGEMENT

DESCRIPTION

Driven by the art of conceptual expression, Awear Concept embodies the awareness of wearing ideas as part of our lived reality. Since founding the brand in 2022, I have been fully responsible for the entire project — overseeing both the creative and logistical aspects. My role includes designing the collections, developing campaign visuals, managing social media content, creating the website, and leading sales and marketing efforts.