CLIENT

YOUR BEST VERSION

PROJECT DATE

2025 (Project currently on-hold)

SERVICES

BRAND IDENTITY

DESCRIPTION

A bold new concept for a running club that goes beyond the miles. The client envisioned a community built on movement, mindfulness, and music — combining running, yoga, and gym workouts into one powerful experience. They wanted a logo that reflects energy, rhythm, balance, and transformation.

I created a logo for “YBV – Your Best Version”, with the tagline “Beyond Wellness.” The visual identity needed to be based on those concepts together. I decided to use each letter for each concept : Y incorporates a symmetrical, grounded shape, reflecting yoga’s balance and mindfulness; B has a bold stroke with a music note cut; V features the weight lifting.