Your Best Version | Beyond Wellness

A bold new concept for a running club that goes beyond the miles. The client envisioned a community built on movement, mindfulness, and music — combining running, yoga, and gym workouts into one powerful experience. They wanted a logo that reflects energy, rhythm, balance, and transformation.

This project includes these main design areas:

Logo Design
Brand Identity
Merch Design
Editorial

Project currently on-hold

I created a logo for “YBV – Your Best Version”, with the tagline “Beyond Wellness.” The visual identity needed to be based on those concepts together. I decided to use each letter for each concept

Y incorporates a symmetrical, grounded shape, reflecting yoga’s balance and mindfulness.

B has a bold stroke with a music note cut

V features the weight lifting.

Merch Ideas for Events including: Cap, ToteBag and Water Bottle